Mobile Apps

SEO

Mobile apps are currently seen as a “nice to have” and as such, are almost in the same position as the internet was c. 15 to 20 years ago. A business that didn’t have a website now, would be considered very unusual and mobile apps will shortly be in a similar place.  If you’re not sure about this, just pay a little more attention the next time the ads are on the TV and see how many adverts feature an app – I’d bet you’d be surprised! You can get more details on http://www.solutions2xl.com/seo-company-london.php by visiting our website.

More and more people have smartphones and tablets and are accessing various online services when they’re on the go. This means it’s as critical for a business to ensure that their product / service is as accessible to people who are on the go as it is those using a desktop or laptop. A website that has not been set up for smartphone or tablet use will lose visitors very quickly. Research has shown that most surfers will only give a website a few seconds to determine if it meets their needs; if they’re not able to access that information on the go, you’ve lost them as it’s literally a finger (or thumb) click away to move on to the next site.  Want to stop your customer moving to your completion?  Take action now, pick up the phone and contact us today on + 44 (0) 20 3734 1199.

An app should be seen as an additional feature to a website and one that enhances the user experience.  An app can do some things that the mobile web version of a web site doesn’t do as well. For example, many people do not use the bookmark feature to capture the web site on their phone.  Instead, they install an app.  When you’re out and about, opening up and logging onto a laptop isn’t as convenient or as simple as reaching for your phone or tablet, going to the appropriate app and making a reservation, checking for special offers or topping up the loyalty card.  One of the key secrets to engagements, is to make your users experience as simple and easy as possible and this will ensure that they’ll stay on and use your product / service.

We’ve teamed up with a mobile app business and are able to offer mobile apps to our clients. These work particularly effectively for business who want to reach local customers, be this existing or new.

This is a great feature for all business, for example, if you own a restaurant, hair or nail saloon and certain parts of the month are quieter than others; using the promotion feature you could directly reach out to let them know about a particular special deal to entice in both existing and / or new customers. The app works on both Apple’s iOS and the Android platform, so you’ve no worries about accessibility.  There are many other ways the app can be used, this is just an example.

Some of the other currently available features include:

  • a loyalty card
  • appointment / booking
  • promotion
  • ordering online (integrating with your website or a n other source)

All of which are designed for use on a smartphone and/or tablet.

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